life in events is never easy and simple. the many logistical details that need to be covered, the documents that need to be prepared before and after, and the egos and personalities that need to be managed (hello ms. passive-aggressive) are more than enough to turn me more insane than i already am. but then, i, like the many of us, find joy in creating and doing something that people feel, not just look at or read or listen to. if copywriters are faux poets and novelists and art directors frustrated designers and painters, then events people are your sell-out theatrical directors. because at the end of the day, that's what we do - shows, in school gyms, supermarkets and now, in my newest stage, the jeepney line, that elicit an emotional response and hopefully ultimately lead to a sale.
oh my is the expression that we are after. it's the people's gasp of awe or amusement that makes us know that our message will be remembered. that a step towards the goal has been achieved. and equally, it's the same reaction we give to those who deserve our attention. hopefully with an extra quip:
it's so good, it's so bad.
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