Wake up people! The boards are flying!

I have yet to see a brand in the Philippines which capitalizes on Skateboarding. Aside from the obvious brands affiliated with the sport, other "cool" and "youth" brands have not taken notice. Hello Milo? Your energy is needed here. Hello Jollibee? Ito ang bagong kabataan.

Philippine marketing is too safe!!! Argh. It's so hard to argue with bosses who don't know a thing about being cool, while trying so hard to be cool to a market who's given them so much.

Skateboarding in the Philippines is growing. People should delight in that fact. It means we're paving more roads, our kids are appreciating the outdoors and are appreciating progress because only in areas with considerable progress is skateboarding possible.

It's a simple equation here in the country. Concrete = progress. True marketers, especially the "cool" marketers should take notice.


Funny, even Fort Bonifacio Global City where this sport is growing is not taking notice. So much for being "home of passionate minds." BGC has this golden opportunity to be not like Makati and start building a culture of its own. Where true passion lives in the hearts, and boards, of the passionate young.

My edge

Since I sported it years ago, I've always loved having a short Mohawk. This was years ago when I was an Account Manager at Ace Saatchi & Saatchi:

However, recently, due to the popularity of Glee (specifically the character Puck), everyone's doing a Mohawk. From faux-hawk, tall spiky Mohawks to short shaved Mohawks. A few weeks ago, I finally surrendered and said NO to my favorite hairstyle when I saw an office mate having the same do. Uchk. I told myself that I can surrender my look but not my individuality.

But, true love is strong. So with the help of the my stylist, Ricky of F Salon in Greenbelt 3 (the best stylist for men in Manila no doubt), I decided to bring my Mohawk back - with an edge. A literal cut on the corner makes all the difference (actually, the inspiration was from a porn site. heehee). So, proudly sharing, my Mohawk with an edge:

Game on!

The day starts for Work Year 2011. It's like it's another season at school as I have the same giddiness as a freshman in college. New projects are in the horizon, new opportunities to do great things, and improved way of doing things from work processes to personal filing of documents. I actually used the break to clean my table and it super feels good to work in a clutter-free desk.

So, let's do this! Year of the Bunny - hump, hump, hump and work, work, work for all-year-round cuteness and fuzziness (waw, sounds sooo gay. lol)!