and yet i'm doing it again. =) with much pride.
i don't think flash mobs have been executed well in the Philippines. i remember participating in a Greenwich Pizza mob wherein we were asked to stare in front of a Greenwich store. i thought it was a good idea only that, it looked too staged. we were asked to wear green shirts, yes, the brand color, and carry Greenwich paper bags. and we were asked to act as if we were all random people just noticing something at the restaurant. randomly uniformed people, right.
anyway, so the intent in our flash mob was to coincide with a promo we're doing in a mall that visually shows how many people a Globe subscriber can text and call, unlimited, within our network. so we asked people to wear Globe headgears from the MRT to the LRT or vice versa with the promise of a reward to show who are on the Globe network. and to add oomph to the traffic, i threw in truly random people to show that there's really a lot of guys to text and call.
i wont say it's genius but i'd say, it got conversations going and elicited the effect that i wanted. people asked "bakit ang daming naka hat na Globe?" (why are there lots of people wearing Globe hats?). marami, lots --> target response.achieved? achieved. and more to come.
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