Wake up people! The boards are flying!

I have yet to see a brand in the Philippines which capitalizes on Skateboarding. Aside from the obvious brands affiliated with the sport, other "cool" and "youth" brands have not taken notice. Hello Milo? Your energy is needed here. Hello Jollibee? Ito ang bagong kabataan.

Philippine marketing is too safe!!! Argh. It's so hard to argue with bosses who don't know a thing about being cool, while trying so hard to be cool to a market who's given them so much.

Skateboarding in the Philippines is growing. People should delight in that fact. It means we're paving more roads, our kids are appreciating the outdoors and are appreciating progress because only in areas with considerable progress is skateboarding possible.

It's a simple equation here in the country. Concrete = progress. True marketers, especially the "cool" marketers should take notice.


Funny, even Fort Bonifacio Global City where this sport is growing is not taking notice. So much for being "home of passionate minds." BGC has this golden opportunity to be not like Makati and start building a culture of its own. Where true passion lives in the hearts, and boards, of the passionate young.