After a deserved break, 2011's about to start again and my life in events is going to be, well, eventful again. This morning, as I was haggling with a local counterpart which band will be performing in their upcoming festival, I felt that I've become more of a concert producer than anything. But that's ok. I've welcomed it. I'm actually prepared to use these concerts as activations the way I see how events should function for brands (which really is my job).
True, and it's out there in the open, brands use these concerts as carrots for consumers; it's a basic strategy most especially in a saturated market. But we have to use concerts the best way we could as brand people, even with our limited budgets. That's where creativity has the opportunity to come in. Just like in religion, miracles can never happen without problems. Parallel to that, opportunities to be great usually arise in times of need. But that need only comes if there is a sense of mission or purpose. Anyway I'm philosophizing way over.
So here's to 2011! Cheers cheers cheers to exciting events all around the country!!!
